three of the hottest trending beauty products in the U.S.

1. Kopari Sunglaze Sheer Setting Mist SPF 50

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This is a product that checks all the boxes: it’s a setting mist (makeup tool), it has SPF 50 (skincare protection), and it gives that viral “glass-skin” finish that everyone on TikTok wants. According to a news piece, TikTok users are calling it “glass skin in a bottle”. 페이지식스
Why it’s trending: On-the-go reapplication of sun protection + aesthetic finish = gold. People don’t want to choose between good skin and good makeup, and this gives both.
Consumer reaction: Users love the fine mist, the glow it gives, and how it fits into makeup routines without messing the look up. Some mention scent being strong initially but fading.
Pro tip: If you’ve been skipping reapplying sunscreen because makeup, this gives you an easy in.
Buzz takeaway: From “just a spray” it turned into a full routine upgrade.

2. CÉCRED Restoring Hair & Edge Drops

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This hair-care drop by the Beyoncé-founded brand Cécred has officially become a cult item. Reports say it sells out in minutes after restock. The Sun
Why it’s trending: Hair health is a major category in 2025 (experts note hair-care innovation is booming). Allure+1 And when a celebrity-backed product delivers tangible results (thicker, fuller edges + improved hair density), shoppers listen.
Consumer reaction: Fans call it their “holy grail” for edges, hairline care, and texture-boosting. Many say they’ve never seen such a sell-out pattern for hair product before.
Pro tip: If your hairline, edges, or thinning are a concern, this one gets serious social proof.
Buzz takeaway: Not just packaging + influencer—actual results plus scarcity hype equals trending status.

3. e.l.f. Halo Glow (2025 Edition)

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A makeup-meets-skincare line that expanded in 2025. According to Marie Claire, e.l.f.’s new additions (Skin Tint + Powder Filter) maintain the viral glow finish of their earlier hits. Marie Claire UK
Why it’s trending: People want makeup that feels like skin, gives glow, and layers well with skincare. Also, the buzz of “TikTok viral e.l.f.” is real (searches and posts are high). ♥ 2024 Pouted Magazine+1
Consumer reaction: Reviewers love how the skin tint blends, the powder keeps glow but controls oil, and how the price point makes viral glow accessible.
Pro tip: If you’re chasing luminous but wearable makeup (not full glam), this line is worth a look.
Buzz takeaway: Glow isn’t just a highlighter anymore—it’s the whole complexion, and e.l.f. is riding that wave.